Who are we:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 85,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:
Reporting to our Associate Director of Influencer, the Influencer Manager, Content + Partnerships at Caraway will lead our organic product seeding and UGC initiatives in close partnership with our Paid Social team. You’ll own strategy and execution for driving high-quality influencer relationships, securing authentic user-generated content, and scaling our seeding program to amplify brand reach and engagement across channels.

Sitting on the Influencer team and partnering closely with the Paid Social team, you’ll craft and implement programs that generate a steady pipeline of UGC to fuel organic and paid campaigns. You’ll find creative ways to build lasting relationships with creators of all sizes — ensuring Caraway stays top-of-mind with loyal and new audiences alike.

Who You Are:
You’re a creative relationship builder with a solid foundation in influencer marketing, ideally for a DTC or consumer brand. You understand how to source, pitch, and negotiate with influencers, and you’re excited to help shape how Caraway shows up online through authentic creator voices.You thrive in a fast-paced environment balancing multiple campaigns and partners at once. You’re detail-oriented, love a good spreadsheet, and can seamlessly toggle between relationship-building and performance reporting.

You’re proactive, collaborative, and always bring ideas to the table to grow programs, solve roadblocks, and elevate Caraway’s presence. Above all, you care about thoughtful, non-toxic products that make people’s homes better — and you can’t wait to help tell that story at scale. 

Responsibilities:

Product Seeding Program Management

• Own the influencer seeding program from start to finish, crafting a strategy to achieve our top-of-the-marketing-funnel brand awareness goals (ex. Impressions, EMV, organic SOV,etc) and increase Caraway’s organic presence on social media.
• Partner with our Brand Marketing + Community teams to scale seeding program
• Manage virtual assistants to ensure each is hitting their designated monthly goals and executing at a high level. Proactively work to remove roadblocks + field questions to guarantee that the program will meet monthly KPI targets.
• Identify + execute campaign opportunities to help boost brand awareness across product categories and creator niches (ex. product launches, influencers from trending reality TV shows, Mother’s Day gifting, etc). 
• Gather + place product orders related to the seeding program
• Analyze the impact of seeding efforts using metrics such as impressions, revenue, EMV, etc to determine areas of opportunity + optimization
• Streamline the seeding process through automation and improved workflows.
• Review incoming seeding content and flag notable content for the Paid/Organic Social teams to leverage
• Leverage influencer platforms (such as StoryClash, Archive, and ShopMy) to scale the seeding program. 
• Own driving Caraway’s seeding program to be best-in-class through innovation, automation, and relationship building to help us achieve stronger brand awareness, grow our community, and meet program objectives. 

Paid UGC Management:

• Own management of Paid UGC Creator Program, collaborating with the Paid Social team to innovate, A/B test, and optimize our UGC to achieve our bottom-of-the-marketing-funnel performance goals (ex. direct response ad performance, CTR, CAC, ROAS, Thumbstop, etc.) 
• Prospect, contract, and onboard influencers while managing all communication touchpoints.
• Prospect, negotiate, contract, and onboard creators for Paid UGC campaigns; own creator communication touchpoints end-to-end. Display top-tier negotiation tactics + professional communication throughout the process. 
• Manage creator budgets, contracts, and invoicing, ensuring timely submissions to the Billing team.
• Partner with Paid Social team to co-develop UGC test briefs and themes, align on creator selections, and drive performance-focused creative output.
• Review and provide feedback on UGC, ensuring it adheres to Caraway’s brand guidelines and campaign briefs, to deliver final assets to Paid Social team for launching ads. 
• Continually refine Paid UGC tactics through test, learn, and iterate cycles to improve CTR, CAC, ROAS, and Thumbstop rates.
• Proactively analyze paid performance data to uncover actionable insights and strategic opportunities that optimize the effectiveness of our program and partnerships [such as testing new creator categories, reducing acquisition costs,etc].

Knowledge, skills, and abilities:

• 3+ years experience in influencer marketing, creator partnerships, or related fields.
• Strong knowledge of UGC trends, social platforms (Instagram, TikTok, YouTube, Pinterest) to inform both execution + management of Paid UGC Creator Program
• Experience using influencer manager platforms such as StoryClash, Archive, Grin, Aspire, ShopMy, etc
• Proven track record managing creator relationships and seeding programs at scale.
• Excellent communicator, negotiator, and relationship-builder.
• Highly organized with strong project management skills.
• Data-driven mindset with ability to pull insights and optimize programs.
• Passion for Caraway’s mission and commitment to sustainability and thoughtful design.
• Bonus: Experience/Understanding of Paid Social Marketing

The anticipated base salary range for this role ​is $90,000 - $105,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.

Caraway Life:
Caraway is an exciting, fully remote digitally native company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: 

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
• 401k: A 3% company match to help you plan for for your future
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you:: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! 
• Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. 
• Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. 
• Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
• #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.
• Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
• Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! 
• Home Upgrade(s): Complimentary product as a new hire + continuous  to expand your Caraway Home collection.

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status