Who are we:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic kitchenware that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of chemicals, that are better for you, your family, and the world. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - every step of the process. 

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, Container Store, Costco, Zola, and many more.

We’ve amassed over 58,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, CNN. 

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:

We’re looking for a Senior Copywriter to own the creation and execution of our brand storytelling efforts and drive engagement across all channels including website, social media, email campaigns, and product packaging. As our first full time,  in-house copywriter, you will be responsible for owning and developing our internal copywriting process and ensuring consistent brand voice and storytelling across various channels. You’ll proactively dive into data, research, and our competitors as well as partner across the organization to incorporate valuable insights. You will work closely with Creative, Digital, Brand, Growth, and Product teams to ensure they are well-versed in the strategy and point of view of all written communications.

Who You Are: 

The ideal candidate will possess exceptional writing and editing skills, a keen understanding of consumer behavior, and a passion for storytelling, not just writing copy. You have a knack for driving brand engagement through your stories and are eager to collaborate cross-functionally to gain insights to apply to your work. You are passionate about driving sustainability and non-toxic products in the kitchen and home goods space and are constantly looking for ways to incorporate new trends and data into our brand’s voice while staying intune with our competitors.  With responsibilities that require continuous feedback and input, the ideal candidate assumes positive intent,  has no ego, is resilient, and adaptable.  Ideal candidates can absorb multifaceted ideas and translate them into compelling copy across a variety of channels. They’re comfortable working in a fast-paced environment and consistently thinking about how to improve process, copy, and strategy and have experience working in the context of project management and editorial operations.  The ideal candidate understands that all copy is important - from short titles to long emails and big campaigns, as every copy we write is ideally in service of our consumers and our brand as a whole.

Responsibilities:

• Develop and execute creative copywriting strategies to promote Caraway’s innovative products across core marketing channels (Paid Social, Email/SMS, Offline, TV, Retail), digital, and packaging
• As the first full time in-house copywriter, develop and own  internal copywriting processes to optimize quality and efficiency across the organization
• Write engaging copy that compellingly communicates the features, benefits, and unique selling points of our products, while maintaining the overall Caraway Home brand voice
• Edit and proofread copy for core marketing channels (Paid Social, Email/SMS, Offline, TV, Retail), digital, and packaging  to ensure accuracy, quality, and adherence to brand guidelines and strategy
• Partner with the Organic Social team to support proofreading, storyboards, concepting as needed  
• Monitor and analyze the performance of copy across different marketing channels, using data and insights to inform future, and update current, content strategies and optimizations
• Conduct thorough research to stay informed about kitchen and home goods industry trends, competitive landscape, consumer preferences, and copywriting best practices, and leverage insights to inform content strategy and messaging
• Collaborate with SEO partners to continuously improve search rankings and increase organic traffic to our website to ensure content is engaging, informative, and relevant to our audience

Knowledge, skills, and abilities:

• 5+ years of experience as a copywriter in a fast-paced environment
• 3+ years within the consumer goods, lifestyle industry, or digital media 
• Exceptional writing skills with a keen eye for detail and the ability to craft engaging and persuasive copy that drives action
• Strong understanding of brand voice, with the ability to maintain consistency across all communications, while optimizing by platform and product
• Proficiency in SEO principles and best practices 
• Experience in creating and managing successful editorial operations
• Creative thinker with the ability to generate innovative ideas and concepts
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Proven track record of creating compelling content for diverse audiences and channels, with a portfolio showcasing a range of writing sample

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Why Join Us:
We value you and your family. With this in mind, full-time eligible employees are provided: 

Benefits: Health, dental, and vision offerings for you and your dependents with competitive employer contributions
Equity: Share in the company's success; all full time, regular employees are granted stock options
Unlimited PTO: Enjoy flexible time off to take in the world outside of work
Holidays: We celebrate 11+ paid holidays
Extras: 3 months paid Parental leave for full time employees, as applicable, Bereavement leave inclusive of our beloved pets, + reproductive loss leave
Remote: Fully Remote Company so that you can enjoy working wherever is best for you
Co-Working Space: Company-sponsored monthly co-working stipend when you're looking for a little 'office feel'
Wellness Stipend: $100 per month to use on qualifying health and wellness expenses
Retirement: 401(k) plan offered through Betterment 
Employee Discount: Receive an generous employee discount on all Caraway Products
Kitchen Upgrade: New full time, permanent employees receive complimentary Caraway Product and swag!

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status